Print

Direct Mail

The reason we remain one of the top direct mail and print media providers in America is because we never rest on what worked yesterday. We are constantly innovating. Constantly testing. Constantly learning.

We have worked on thousands of projects and printed millions and millions of pieces. Our direct mail pieces are continually mentioned in public opinion polls. Current officeholders continue to get letters and emails from constituents as a result of direct mail communications.

And, consider this:  Direct Mail continues to be the most powerful from of targeted communications in the advertising mix.

  • Direct mail continues to be used heavily, with a 43% share of total local retail advertising.
  • Surprising FACT: Young adults, 24 years and younger, are among the most direct mail responsive.
  • 56% of customers find print marketing to be the most trustworthy type of marketing.
  • 70% of Americans say mail is more personal than the internet.
  • Multi-Channel Marketing: 76% of small businesses say their ideal marketing strategy encompasses a combination of both print and digital communication.
  • 40% of consumers try new businesses after receiving direct mail.
  • Some marketers, such as retailers, are seeing dramatically higher response to their direct mail than in the 1980s.
  • S. advertisers spend $167 per person on direct mail to earn $2,095 worth of goods sold; a 1,300% return.
  • The study also found that mail is placed where it’s seen and used and that it moves from room to room, allowing consumers to read it at their convenience.
  • 98% of consumers bring in their mail the day it’s delivered.
    • Of these, 72% bring it in as soon as possible.
    • 77% sort through their mail immediately.
  • Consumers spend an average of 30 minutes reading their mail on any given occasion.
    • 45 minutes with magazines,
    • 30 minutes with catalogs and
    • 25 minutes with direct mail.
  • 48% of people retain direct mail for future reference.